BMW – M2 Launch
To launch the first-ever BMW M2, we created the first-ever multi-camera live-streaming event so hardcore fans could see it in action as soon as BMW announced its existence. And, Instagram challenge gave them a chance to be among the first to drive it on the track. Both social campaigns got enthusiasts excited and eager to share news of the M2.
Prilosec – One Beats Ten
We think taking just one Prilosec in the morning beats popping ten antacids throughout the day. But you do you, it’s your heartburn buddy!
Aristophanes – 3001 a Space Disco
Some days, you’re cracking briefs for consumer packaged goods, some days director Jason Ano of 88 Rising calls you up to help art direct a music video for Aristophanes /潘PAN, the elusive Taiwanese rapper.
Analog – Installation
A film-only photography exhibit asked me to create a piece of work. It seemed like the perfect opportunity to play with film quite literally. For the exhibit I re-created the shape of the iconic Leica rangefinder camera using thousands of feet of 35 mm film.
Head & Shoulders BARE
We introduced Head & Shoulders BARE on TikTok with a little GenZplaining.
AdoptUSKids.org
You don’t have to be perfect to be a perfect parent.
USAA Bank Rebrand
For the brand’s 100th anniversary, we reimagined and launched an entire bank card portfolio. As a branchless business, the car was the storefront and visual manifestation of the brand promise. No pressure!
Global 6 Series Launch
Drafting off the drama of Monaco’s Formula One race, we shot in the same streets to launch the BMW 6 Series as the ultimate luxury meets performance vehicle.
